• Mobile tech

    Augmented Reality in Mobile Apps

    What is Augmented Reality? Augmented reality is a technology that superimposes digital information like sound, video, and text onto your view of the real world.2 Think of Snapchat’s filters where, with the flick of a finger, you can take dog-eared selfies or swap faces with your BFF. However, AR isn’t just for fun photos, it can be used brilliantly in mobile marketing to boost engagement and create realistic, virtual experiences with products. Apps like IKEA Place allow shoppers to virtually see how a couch or lamp would look anywhere in their home so they can make sure it fits their space and aesthetic before they purchase. As similar as they…