Technology

Javascript and SEO

Ever since its introduction in 1995, JavaScript has been constantly transforming the way in which people interacted with the web. It has been considered a point of Blaaze when it comes to engaging users in the most interactive fashion. This has come in as a massive advantage for people who come into the website through direct input on the browser address bar or from sources of referral traffic like social media. However, when it comes to performance on search engines, JavaScript has always taken a backseat.

It is indeed a thing of wonder because one of the most prominent JavaScript frameworks, Angular JS is the brainchild of Google, and the search engine giant has been instrumental in creating such a robust and flexible framework for the development of single page application. There is no point in pondering over why something has not happened. A better way would be to find out the ways to circumvent this problem and make JavaScript applications friendly for search queries.

To understand how JavaScript search engine optimisation works, it is important to understand what exactly is search optimisation and how does the entire process happen.

What is SEO?

Search engine optimisation is the art and science of ranking your web page on the top of the search results for relevant searches on search engines like Google and Bing. All the search engines use a combination of techniques to determine which web page should be listed first for a particular search query. There are a lot of parameters including but not limited to the content, the code, and the number of links from external sites that point to one particular site. The external links acts as democratic factors in determining the value and popularity of a page.

How Does It Happen?

When a new page is created, the search engine spiders crawl the web page and take a note of the URL and the code. The code is then processed and it is stored as meta data which contains information about the theme of the content on the web page. After all the information is taken, it is indexed on servers, ready to be presented as a search results.

The JavaScript Jinx

There is one challenge with JavaScript in this entire process! As we all may have known, most of the JavaScript frameworks are designed to render on the client side. It means that the page might not have a lot of relevant information when it first loads. The relevant information is decided to appear only when the user interacts with the page. Therefore, when search engine spiders crawl the page, they might not be able to get a complete hang of what exactly is there on the page. The challenge here is to ensure that Google gets the information about what the pages about, while at the same time, not compromising on the quality of interaction with the user. The solution to this challenge can be addressed by server side or pre-rendering.

The Way Out

Pre-rendering basically tells search engines that this is the content that will be displayed to the user after a certain pattern of interaction takes place. In essence, you are revealing to the search engine what the user is likely to experience. This might not affect the user in anyway! You retain the way in which a user interacts with your page but at the same time, inform search engines about what the pages!

The basics

Even in all the JavaScript, it cannot be denied that HTML can seamlessly integrate with the JavaScript framework. Therefore, if you can write the right titles and meta descriptions, it has a great possibility of being picked up by the search engine spiders and it can greatly helps in fixing the ranks for your web page. In addition to that, using unique snippets also helps in bringing quality visits to the web page.

It is quite known that the heaviness of the page also contributes negatively when it comes to the performance on search engines. Therefore, it is important to keep your web page as light as possible, irrespective of the technology that you have used to build your mobile app.

Conclusion

Adding a splash of pessimism, the crudest form of an innovation is when something cannot be accommodated! That is the case with JavaScript and it’s frameworks. It could possibly be that search engines are not that evolved to find out what exactly JavaScript framework applications intended to. There is quite a possibility that in the near future, JavaScript could be the order of the day and for all you know, it could be the most preferred to technology by search engines.

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